Gradient Guide Or How To Book Cover Design (Evoking advertisement and global marketing)

Visuals: The cover features a stylized globe in the center, with continents depicted with various icons representing diverse marketing tools and symbols. The background is a gradient of vibrant colors moving from dark blue at the edges to lighter blue shades near the center to symbolize a world of opportunities in marketing.

Typography: The book title "Marketing toàn cầu" is in a modern sans-serif font, bold and in uppercase, to capture attention and convey authority. The author's names are in a smaller, elegant serif font to provide contrast and sophistication.

Layout: The book title is prominently placed at the top in a large size, while the globe illustration is centrally positioned. The author's names are at the bottom, aligned centrally, with ample white space on either side for balance.

Explanation: The visual composition is meant to immediately convey the theme of global marketing by placing a globe at the heart of the cover, enhanced by marketing symbols that suggest the book's comprehensive reach across different marketing domains. The bold sans-serif font for the title ensures strong visibility and an authoritative feel, vital for a guide or how-to book. In contrast, the softer serif font for the author's names adds elegance and a personal touch, softening the overall look. The use of matte lamination creates a smooth, non-glossy finish, providing a contemporary feel and making the embossed title and foil-stamped globe stand out. The embossing offers a tactile quality, inviting readers to physically engage with the cover, while foil stamping adds a premium, eye-catching shine that underscores the book's value proposition.