0 The visual composition of this design uses archetypal spooky elements like zombie Santas and a menacing Krampus to establish a frightening yet festive tone. Choosing a cold color palette with accents of blood red reinforces the themes of horror and Christmas, allowing it to stand out on shelves. The typography choices, particularly the distressed gothic title font, emphasize a sense of fear, which meshes seamlessly with the coloring book's theme. A serif font for the author's name ensures readability and maintains a professional appearance. Lastly, a glossy paper stock is selected to capture the brilliance of the lively colors, making the terrifying visuals more appealing and substantial to potential readers.