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Ideas for Book Cover with Inverse Funnel

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A clean, professional design with a subtle gradient blue background representing clarity and trust. At the center, a reversed funnel diagram with an arrow indicating backward movement. The top of the funnel highlights "Results" depicted with a glowing lightbulb, visually indicating clarity is achieved here. The arrow flows downward to various segmented stages labeled "Audience," "Proposition," and foundational elements. This reversed motion subtly reflects the book's core message of working backward from outcomes. The author's name, "Viviana López," is displayed prominently below the visual, ensuring readers notice it.

Marketing a la inversa